benefit from the experience of our

Partners

benefit from the experience of our

Partners

Pentallect is led by seasoned executives with extensive food business management and consulting experience and broad relationships throughout the food supply chain built on decades of senior leadership at major food manufacturers, distributors and consulting firms. The management team’s deep practical business experience and well-honed consulting expertise enable Pentallect to offer cutting-edge thought leadership, pragmatic advice and proven processes with direct P&L impact.

Rick Abraham

Rick Abraham

Specializes in evaluating and developing sales and marketing strategies and go-to-market sales force deployment for manufacturers and sales agencies.  Additionally, he specializes in overall foodservice and retail supply chain optimization.  His areas of expertise include:  sales agency/manufacturer partnerships, customer-facing sales execution, forward-looking industry analysis and P&L management.

Phone: 410.491.7857
              Email Rick

Bill Caskey

Bill Caskey

Specializes in driving profitable results, including organizational design for both direct and broker sales forces. His areas of expertise include: strategic planning, go-to-market strategic & tactical optimization, spend analysis & improvement, trade spending, marketing & sales performance optimization, organization structure and investment due diligence.

Phone: 402.650.9913
              Email Bill

Barry Friends

Barry Friends

Specializes in manufacturer, distributor, operator and service provider clients with supply chain and go-to-market strategies, particularly in commoditized categories, and is an expert in GPOs and the independent distributor channel. His areas of expertise include: business improvement, strategic planning, go-to-market strategy, distribution & logistics, e-commerce, foodservice category management and sales effectiveness.

Phone: 608.792.1837
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Bob Goldin

Bob Goldin

Specializes in emerging and specialty food industry segments and channels including club stores, cash-and-carry, consumer and business direct, specialty distribution, nontraditional and ethnic markets. His areas of expertise include: performance benchmarking, category management, distribution, industry economic structure and trends, supply chain modernization/optimization.

Phone: 312.286.6506
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Gary Karp

Gary Karp

Specializes in many aspects of business results improvement and across all channels (including foodservice, retail, retail deli, convenience stores, club stores, vending and processors) and all types of brands (manufacturer, distributor and operator). His areas of expertise include: strategic planning, go-to-market strategic & tactical optimization, spend analysis & improvement (especially trade spending), marketing & sales performance optimization, organization structure and investment due diligence.

Phone: 847.962.2447
              Email Gary

Rob Veidenheimer

Rob Veidenheimer

Specializes in leveraging data to align resources, evaluating operating practices for improved business performance and targeting incremental growth opportunities. His areas of expertise include: strategic planning, go-to-market model assessment/optimization, trade investment management, benchmarking, segment strategies, broker alignment & compensation, industry structure and investment due diligence.

Phone: 978.766.5618
              Email Rob