Brand Trends and Economics REPORT: A Comprehensive Analysis of Manufacturer and Private Label Brand Dynamics


Pentallect’s Brand Trends and Economics Report provides a detailed assessment of evolving brand dynamics for manufacturers, foodservice distributors and operators, and retailers.  The report includes analyses of retail and foodservice manufacturer and private label brand market share and margin performance trends and five-year growth projections through 2024.  The report also evaluates the driving forces, implications and recommended actions for industry participants.

The Brand Trends and Economics Report is a valuable resource for food industry manufacturers, distributors, retailers and financial service organizations in both the foodservice and retail channels that need to understand how evolving brand dynamics will impact industry growth, profit pool migration, market structure and strategic imperatives.

Table of Contents

Critical issues covered in the report include:

  • Current market size by channel
    • Foodservice
    • Traditional retail
    • Nontraditional retail
  • Brand shares of sales and profitability by channel, major product category and by top 3 – 5 customers in each channel
    • Manufacturer
    • Customer (store, distributor, chain operator)
  • Economics/profitability by brand type and channel member
    • Gross and operating margin comparisons
  • Growth Drivers
  • Detailed growth forecasts (2019 – 24)
  • Implications 
    • Profit pool shifts
    • “Winners” and “losers”
  • Indicated actions